StoneCoaching

THE COACHES

Alfie Stone is the founder and head coach of StoneCoaching. He delivers high-level technical training designed to develop confident, intelligent players in a professional environment. StoneCoaching is built on a simple principle — players improve through consistent ball contact, high intensity, and attention to detail. Every session is designed to challenge players, build confidence on the ball, and develop real game understanding. With a modern approach to coaching, Alfie focuses on creating a demanding but positive environment, where players are pushed to improve and are held to high standards.

Experience

With experience coaching across the United States and Europe, Alfie brings a modern, adaptable approach to player development. His exposure to different styles of play allows him to tailor sessions to each player, focusing on their strengths while developing key areas of improvement.

Key Achievements

UEFA Licensed Coach

Bachelor's degree with Honours in Football Coaching and Performance from the University of Chichester

Founder of StoneCoaching (2025)

International coaching experience across multiple continents and football cultures

Alfie Stone

Head Coach & Founder

COACHING PATHWAY

Structured progression from foundation to elite performance

Free Taster/Trial Session

STEP 1

Players attend a session to experience the environment and be assessed.

Experience a new, disciplined and high-intensity football coaching environment.

Professional, structured training session with proven results.

Every player gets maximum contact time with the ball, in both individual and group settings.

Constant constructive feedback and encouragement.

STEP 1

Free Taster/Trial Session

Elite Academy (Maximum 10 players)

STEP 2

High-quality group training focused on technical development and consistency.

Maximum 10 players per session to ensure maximum coaching attention to each player.

High-intensity, repetition-focused sessions.

Building strong technical foundations

Competitive yet encouraging environment to promote efficient player development.

STEP 2

Elite Academy (Maximum 10 players)

Elite Performance (Maximum 5 players)

STEP 3 - INVITE ONLY

Progression for higher-level players ready for more detail and intensity.

Smaller group sessions to encourage targeted, detail-oriented progression and intensity

More repetition, more focus, aiming for perfection.

Accelerated development for promising players.

STEP 3 - INVITE ONLY

Elite Performance (Maximum 5 players)

Academy Exposure

STEP 4 - INVITE ONLY

Opportunities for players to be seen and progress within higher-level environments.

Demonstrating abilities

Showcasing talent

Attracting attention

STEP 4 - INVITE ONLY

Academy Exposure

"Progression is earned through performance — not time."

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SCHEDULE

We run a structured training programme for players aged U6 to U11, with each age group separated and placed into the appropriate level.

Our programme consists of Elite Academy (max 10 players, 1.5-hour sessions) and Elite Performance (max 5 players, 1-hour sessions) groups.

All players begin with a trial session before being placed into a group, and all members are enrolled on a monthly membership. Players also receive weekly progress reports to track their development.

Sessions run Monday to Friday in a high-intensity, professional environment, with progression based on performance.