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StoneCoaching

THE COACHES

"MASTER THE BALL, MASTER YOURSELF"

Alfie Stone is the founder and head coach of StoneCoaching, a football development initiative that transforms young players into confident, technical athletes who excel both individually and as team players. From his understanding of the modern game's evolution, Alfie's framework is centered on the philosophy that technical mastery stems from confidence with the ball at the player's feet. His approach goes beyond traditional coaching methods, focusing also on fostering the coach-player relationship.

As a member of football's next generation, Alfie bridges the gap between traditional coaching methods and modern technical innovation. This allows him to translate complex strategies into accessible, targeted training sessions.

Experience

With over 5 years of specialized experience as a head coach of football academies across three continents - from the United States to Italy - Alfie brings a global perspective to player development. His international coaching experience has exposed him to diverse playing styles and methodologies, allowing him to adapt his coaching to unique strengths and backgrounds.

Specialization

Elite technical development with a focus on mastering modern game scenarios. Alfie specializes in transforming players' ability in high-pressure 1v1 and 2v1 situations - the moments that define matches in today's football. His training methodology emphasizes quick thinking, precise execution, and mental resilience.

Key Achievements

UEFA Licensed Coach
Bachelor's degree with Honours in Football Coaching and Performance from the University of Chichester
Founder of StoneCoaching (2025)
International coaching experience across multiple continents and football cultures
Alfie Stone - Football Coach

Alfie Stone

Head Coach & Founder

COACHING PATHWAY

Structured progression from foundation to elite performance

Ball Mastery

STEP 1

Success in 1v1 and 2v1 scenarios separates the good players and the great players. In this step we develop the attributes necessary for success in these situations.

Skills, speed and ball striking
Decision-making and utilizing teammates
Physical strength and confidence
Reaction-time and awareness
Creativity and pressure-management
End-product
Ball Mastery - Football training step 1

STEP 1

Ball Mastery

Elite Mindset

STEP 2

Mastery of the ball is just the beginning. Having the attitude to train and work hard is essential, and so is respecting your teammates, coaches and improving relationships.

Team dynamics and chemistry
Leadership skills development
Communication on the pitch
Resilience and productive attitude
Mentoring younger players
Coach-player relationship
Elite Mindset - Football training step 2

STEP 2

Elite Mindset

Elite Progression

STEP 3

With the skills and mastery resulting from previous steps, we equip players with the knowledge and guidance necessary to progress into competitions like the Junior Premier League and the Academy system.

Player-focused goals with realistic and achievable outcomes
Progression guidance
Encouragement and confidence
Elite Progression - Football training step 3

STEP 3

Elite Progression

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SCHEDULE

We offer a variety of session-types, ranging from one-to-one sessions for more focused and individual training, to group sessions that place more of a focus on team-dynamics and developing as a group.

1-to-1 sessions are booked and paid for by contacting us through the Contact Us section below.

We currently offer a single session-type (group session) that is bookable through the links below. You can either pay for a session individually using the first link, or purchase the Summer Offer for bulk sessions on Mondays and Fridays at a discount.

Sessions are offered on MONDAYS, WEDNESDAYS AND FRIDAYS from 10:00-11:30 at GOALS, PORTSMOUTH.

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Contact Information

Location

Portsmouth, United Kingdom

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